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Research papers

Perceptions of research in Latin America

We are facing a scenario in transition, in Latin America.What is becoming more important in our activity? What is becoming irrelevant? What is expected from market research? Are we fulfilling the current needs of the clients? In what direction is the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Ney Luiz Silva, Nelsom Marangoni
September 19, 2004
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Citation

Silva and Marangoni (2004a, September 19). Perceptions of research in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/perceptions-of-research-in-latin-america


Research papers

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003
Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni
Company: IBOPE Inteligencia
May 4, 2003
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Citation

Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-latin-american-market-


Research papers

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001
Authors: Ney Luiz Silva, Nelsom Marangoni
May 1, 2001
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Citation

Silva and Marangoni (2001a, May 01). Young people and information technology in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-people-and-information-technology-in-latin-america